Survey: Why don’t Americans prefer domestic brands?

Japanese firms are dangerously closing up the sales gap between them and the domestic car-makers in the US market, but that’s something we all know. We all probably know the main reasons why: poor quality and reliability. Still though it’s very interesting to see what “ticks” American consumers.

And that’s exactly what J.D. Power and Associates did as they conducted an exclusive study for The Detroit News providing answers to as why Americans avoid vehicles built by the former Big Three (General Motors., Ford Motor Co. and the Chrysler Group of DaimlerChrysler AG). Check it out by clicking the following link (PDF file): Detnews Survey

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